Tourism Marketing Management

Year I
Semester I			Hours/week
No.	O/Z	SUBJECTS	L	U	ECTS
1	O	Scientific Research Methodology	2	2	7
2	O	Strategic Tourism Marketing Management	2	2	6
3	O	Human Resources Management	2	2	6
4	O	Tourism destination management	2	2	6
5	Z	Consumer rights	2	2	5
6	Z	Tourism, culture and society	2	2	5
7	Z	Global tourism perspective	2	2	5
		TOTAL			30
Semester II
No.	O/Z	SUBJECTS	L	U	ECTS
1.	O	Market research	2	2	7
2.	O	Consumer behavior	2	2	6
3.	O	Integrated marketing communication	2	2	6
4.	O	Tourism and hospitality industry	2	2	6
5.	Z	Green entrepreneurship	2	2	5
6.	Z	Innovation and project management	2	2	5
7.	Z	Green marketing	2	2	5
		TOTAL			30
Semester III
No.	O/Z	SUBJECTS	L	U	ECTS
1	O	e-Tourism and digital marketing	2	2	7
2	O	Services marketing	2	2	6
3	O	Data Analysis and Customer Relationship Management	2	2	6
4	O	Internship	0	4	6
5	Z	Budgeting and market performance management	2	2	5
6	Z	Leadership communication skills	2	2	5
7	Z	Internet Law and Data Privacy	2	2	5
		TOTAL			30
Semester IV
No.	O/Z	SUBJECTS	L	U	ECTS
1.	O	Master's thesis work			30