{"id":49220,"date":"2025-10-03T13:44:39","date_gmt":"2025-10-03T13:44:39","guid":{"rendered":"https:\/\/unhz.eu\/fmthm\/?page_id=49220"},"modified":"2025-10-23T07:34:06","modified_gmt":"2025-10-23T07:34:06","slug":"programi-mmt","status":"publish","type":"page","link":"https:\/\/unhz.eu\/fmthm\/en\/programi-mmt\/","title":{"rendered":"MMT Program"},"content":{"rendered":"

Tourism Marketing Management<\/p>\n\n\n\n

Year I<\/strong><\/td><\/tr>
Semester I<\/strong><\/td>Hours\/week<\/strong><\/td><\/tr>
No.<\/strong><\/td>O\/Z<\/strong><\/td>SUBJECTS<\/strong><\/td>L<\/strong><\/td>U<\/strong><\/td>ECTS<\/strong><\/td><\/tr>
\u00a01<\/td>O<\/td>Scientific Research Methodology <\/td>2<\/td>2<\/td>7<\/td><\/tr>
\u00a02<\/td>O<\/td>Strategic Tourism Marketing Management<\/td>2<\/td>2<\/td>6<\/td><\/tr>
\u00a03<\/td>O<\/td>Human Resources Management<\/td>2<\/td>2<\/td>6<\/td><\/tr>
\u00a04<\/td>O<\/td><\/a><\/a>Tourism destination management<\/td>2<\/td>2<\/td>6<\/td><\/tr>
\u00a05<\/td>Z<\/td>Consumer rights<\/td>2<\/td>2<\/td>5<\/td><\/tr>
\u00a06<\/td>Z<\/td>Tourism, culture and society<\/td>2<\/td>2<\/td>5<\/td><\/tr>
\u00a07<\/td>Z<\/td>Global tourism perspective<\/td>2<\/td>2<\/td>5<\/td><\/tr>
\u00a0<\/td> <\/td>TOTAL<\/td> <\/td> <\/td>30<\/td><\/tr>
Semester II<\/strong><\/td><\/tr>
No.<\/strong><\/td>O\/Z<\/strong><\/td>SUBJECTS<\/strong><\/td>L<\/strong><\/td>U<\/strong><\/td>ECTS<\/strong><\/td><\/tr>
1.<\/td>O<\/td>Market research<\/td>2<\/td>2<\/td>7<\/td><\/tr>
2.<\/td>O<\/td>Consumer behavior<\/td>2<\/td>2<\/td>6<\/td><\/tr>
3.<\/td>O<\/td>Integrated marketing communication<\/td>2<\/td>2<\/td>6<\/td><\/tr>
4.<\/td>O<\/td>Tourism and hospitality industry<\/td>2<\/td>2<\/td>6<\/td><\/tr>
5.<\/td>Z<\/td>Green entrepreneurship<\/td>2<\/td>2<\/td>5<\/td><\/tr>
6.<\/td>Z<\/td>Innovation and project management<\/td>2<\/td>2<\/td>5<\/td><\/tr>
7.<\/td>Z<\/td> Green marketing<\/td>2<\/td>2<\/td>5<\/td><\/tr>
 <\/td> <\/td>TOTAL<\/td> <\/td> <\/td>30<\/td><\/tr>
Semester III<\/strong><\/td><\/tr>
No.<\/strong><\/td>O\/Z<\/strong><\/td>SUBJECTS<\/strong><\/td>L<\/strong><\/td>U<\/strong><\/td>ECTS<\/strong><\/td><\/tr>
\u00a01<\/td>O<\/td>e-Tourism and digital marketing<\/td>2<\/td>2<\/td>7<\/td><\/tr>
\u00a02<\/td>O<\/td>Services marketing<\/td>2<\/td>2<\/td>6<\/td><\/tr>
\u00a03<\/td>O<\/td>Data Analysis and Customer Relationship Management<\/td>2<\/td>2<\/td>6<\/td><\/tr>
\u00a04<\/td>O<\/td>Internship<\/td>0<\/td>4<\/td>6<\/td><\/tr>
\u00a05<\/td>Z<\/td>Budgeting and market performance management<\/td>2<\/td>2<\/td>5<\/td><\/tr>
\u00a06<\/td>Z<\/td>Leadership communication skills<\/td>2<\/td>2<\/td>5<\/td><\/tr>
\u00a07<\/td>Z<\/td>Internet Law and Data Privacy<\/td>2<\/td>2<\/td>5<\/td><\/tr>
 <\/td> <\/td>TOTAL<\/td> <\/td> <\/td>30<\/td><\/tr>
Semester IV<\/strong><\/td><\/tr>
No.<\/strong><\/td>O\/Z<\/strong><\/td>SUBJECTS<\/strong><\/td>L<\/strong><\/td>U<\/strong><\/td>ECTS<\/strong><\/td><\/tr>
1.<\/td>O<\/td>Master's thesis work<\/td> <\/td> <\/td>30<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"

Menaxhimi i Marketingut Turistik Viti I Semestri I Or\u00eb\/jav\u00eb Nr. O\/Z L\u00ebnd\u00ebt L U ECTS…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-49220","page","type-page","status-publish","hentry"],"yoast_head":"\nProgrami MMT - Fakulteti i Menaxhimit n\u00eb Turiz\u00ebm, Hotelieri dhe Mjedis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unhz.eu\/fmthm\/en\/programi-mmt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programi MMT\" \/>\n<meta property=\"og:description\" content=\"Menaxhimi i Marketingut Turistik Viti I Semestri I Or\u00eb\/jav\u00eb Nr. 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